What I bring to your startup
Automotive depth — Two years inside a premium OEM means I understand how automotive organisations think, prioritise, and make decisions. I can work with automotive stakeholders without losing anything in translation.
End-to-end research ownership — From stakeholder scoping and methodology design through to insight synthesis, heatmap analysis, and senior leadership presentation. I've owned the full research lifecycle independently.
Contextual & ethnographic research — Track testing, simulator studies, customer clinics — I've observed customers in authentic environments capturing behavioural data that remote or lab research simply can't surface.
VOC & insight infrastructure — Designed and managed VOC feedback loops integrating multiple data sources including JD Power, NCBS, and post-ownership surveys — translating complex data into prioritised recommendations across cross-functional teams.
Behavioural science as a differentiator — MSc in Behavioural Economics from City, University of London. I apply frameworks including COM-B and EAST to design sharper research questions and more effective interventions.
Mugdha Jain
I'm a UX and Behavioural Researcher with four years of experience across automotive, consulting, and startup sectors — combining rigorous mixed-methods research with a foundation in behavioural economics to understand not just what customers do, but why.
Most recently I spent two years embedded at Jaguar Land Rover as a Human Behaviour Researcher — owning end-to-end research programmes across customer-facing digital interfaces, in-vehicle UX, VOC frameworks, and in-context simulator and track-based studies. My work fed directly into strategic decisions at senior leadership level, contributing to £13M in avoided costs.
What sets my approach apart is the behavioural science lens. Where traditional research captures what customers say, I'm trained to identify the gap between stated preference and actual behaviour — and that gap is usually where the most valuable insight sits.
